Chris Byrne
Chris Byrne
culture kids particular point reflected responding technology today toys
Historically, toys have always reflected our culture at any particular point in time, ... Today we live in a high-tech world, where technology is being used by kids even at a very young age. Toymakers are responding to that trend.
affect among batman boys launch property recall strong unlikely
Batman is such a strong property for Mattel, especially among boys between 4 to 6 years old. One recall is unlikely to affect the brand, ... Mattel did the responsible thing and I don't think this recall will affect the launch of the new Batman toys.
expanding toys
If it's a way of expanding toys into a year-long business, then electronics and furnishings make sense,
attached barbie brought characters create doll dramatic girls interact introduced life ruth television watching
When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.
defines family health industry itself signs toy
As the toy industry defines itself as an industry of family entertainment, there are signs of real significant health and growth.
ability adult product toy work
What used to distinguish a toy from an adult product was a child's ability to work it.
buy classic dolls draw good kids line moms toy weekly
Moms will probably draw a line on these dolls but they're a good 'allowance' toy for kids on a weekly or monthly budget, ... They're goofy, gross, inexpensive and a classic buy for a 5-year-old boy.
means romance serious
On one level, the Hollywood-like romance is tongue-in-cheek. But on the other level, it means serious business.
games happening indicative popularity technology
The popularity of plug-and-play games is indicative of what's happening with technology in general,
creative creativity exactly guy needed product respond
He's a guy who really fosters creativity and creative product development, which is exactly what is needed right now, ... By streamlining they'll be able to respond to the marketplace as it evolves.
kid wants wealth
It spreads the wealth around the industry, and acknowledges that not every kid wants the same toys.
barrier definitely kid kids market mom proficient reclaim technology toy
It's definitely a way to reclaim some market share, but how do you get a kid to want it? Kids are more proficient with technology than Mom and Dad. The traditional barrier to what made something a toy has really dissolved... why shouldn't they have the real thing?
certainly majority metaphor reflects talking using
It's certainly getting grown-ups like you talking about Barbie, and the metaphor that they are using reflects the majority of people's fascination with celebrity.
ant barbie creating farm hot joe novelty wheels
Things come and go, but the Ant Farm is very much like Barbie or G.I. Joe or Hot Wheels that have managed to survive. The novelty was creating a whole world that you can see.