Chris Byrne
Chris Byrne
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Parents are looking for options that allow kids to incorporate physical activity into their play -- even at younger ages. Cranium first defined what that active experience should be for preschoolers with its Cranium Hullabaloo game. With the Hullabaloo DVD Game, Cranium expands the activity by providing an immersive animal environment that will keep kids engaged and playing even longer.
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Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good.
kids living
We are living in a gadget-driven world, and kids want their own gadgets. It makes them feel like they're part of the whole culture.
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Historically, toys have always reflected our culture at any particular point in time, ... Today we live in a high-tech world, where technology is being used by kids even at a very young age. Toymakers are responding to that trend.
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It spreads the wealth around the industry, and acknowledges that not every kid wants the same toys.
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It's definitely a way to reclaim some market share, but how do you get a kid to want it? Kids are more proficient with technology than Mom and Dad. The traditional barrier to what made something a toy has really dissolved... why shouldn't they have the real thing?
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Moms will probably draw a line on these dolls but they're a good 'allowance' toy for kids on a weekly or monthly budget, ... They're goofy, gross, inexpensive and a classic buy for a 5-year-old boy.
barbie
I think Barbie is in another transitional period.
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I think this will really help. Look at what Target has done in establishing itself as a resource for consumers. Toys R Us is struggling to become a destination for toys so it makes perfect sense.
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Parents are looking for products, and increasingly they are agnostic about where they get those products. And with gas prices the way they are they want to go where it's easiest.
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I think he'll provide a nice balance to the merchants who are running the company.
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KB hasn't articulated a strategy about what they're doing yet, but need to stock a lot of the hot toys. It isn't really a destination store but the fact that they're mall-based helps because parents are in the mall anyway.
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Star Wars' is a 20-year-old brand. When the next 'Star Wars' movie comes out, there's going to be much more interest in the product.
best decisions obstacles
There are a lot of obstacles and you really have to think and make the best decisions possible. You look at the decisions you make, and that's really what makes up your score.