Cliff Longman
Cliff Longman
actual brought build data effect good principals solved techniques
The skills, principals and techniques that are used to build data warehouses can be used to very good effect in the MDM arena. In actual effect, most data warehouses have at least solved the first part of the problem, which is getting to see what's out there, because you have brought it all into one place.
arise benefits conflicts copies data line managing notion potential seen staggering stored understanding
The notion of understanding where your data is stored and managing the potential conflicts that arise when you get copies of that data out of line with one another is what MDM is all about. We have seen some staggering benefits from it and we have seen some things fail.
business copies lots
If you've got lots of different copies of what should be the same information, but it's not the same, then potentially that is a business problem.