Cliff Longman
![Cliff Longman](/assets/img/authors/unknown.jpg)
Cliff Longman
business copies lots
If you've got lots of different copies of what should be the same information, but it's not the same, then potentially that is a business problem.
arise benefits conflicts copies data line managing notion potential seen staggering stored understanding
The notion of understanding where your data is stored and managing the potential conflicts that arise when you get copies of that data out of line with one another is what MDM is all about. We have seen some staggering benefits from it and we have seen some things fail.