David Lucas
David Lucas
David Lucasis an American rock and roll composer, singer, and music producer. He has written a number of well-known commercial jingles, such as AT&T's "Reach Out and Touch Someone." In 1981, he received a Clio Award for composing the music to Pepsi's "Catch That Pepsi Spirit." As a record producer, he worked with many new artists such as Blue Öyster Cult. On the 1976 Blue Öyster Cult song "Don't Fear the Reaper" which he co-produced, Lucas sang backup vocals and...
ProfessionComposer
Date of Birth21 April 1937
aggressive customers incentives position promotion sentiment until wait
Our position is there are going to be aggressive incentives on 2004 pretty much right off the bat, ... The sentiment of customers is if they come in and it doesn't have a promotion on it, they'll wait until it comes on. And the automakers know that.
good offer
If you offer a good product, you do well.