David Lucas
David Lucas
David Lucasis an American rock and roll composer, singer, and music producer. He has written a number of well-known commercial jingles, such as AT&T's "Reach Out and Touch Someone." In 1981, he received a Clio Award for composing the music to Pepsi's "Catch That Pepsi Spirit." As a record producer, he worked with many new artists such as Blue Öyster Cult. On the 1976 Blue Öyster Cult song "Don't Fear the Reaper" which he co-produced, Lucas sang backup vocals and...
ProfessionComposer
Date of Birth21 April 1937
clicking waiting
We're really clicking now, ... This is what I've been waiting for.
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I'm sure the automakers are watching the same PIN data, and they will respond accordingly if it's really bad, ... Watch for new incentive promotions.
chuckle hear people start talking
I always kind of chuckle when I hear people start talking like he's done,
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With money spent on incentives, you can see results immediately. Advertising effectiveness is a much bigger question mark. I think you have seen a marketing budget realignment, with more money going toward incentives rather than advertising.