David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
inspirational business people
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
long investment term
Every ad is an investment in the long-term image of a brand.
simple ideas bigs
Big ideas are usually simple ideas.
fun winning play
Play to win, but enjoy the fun.
senior men ideas
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.
humor creativity thinking
The best ideas come as jokes. Make your thinking as funny as possible.
business needs looks
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
inspirational business creativity
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
brands products
Within every brand is a product, but not every product is a brand.
awkward marketing purpose
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
successful night weekend
Agencies which frequently work nights and weekends are more stimulating, more successful - and more profitable.
pain real struggle
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. People love to read stories. They like to know you as a real person who has your struggle, pain, success and failure, etc. One well-known example is Jared Fogle's weight loss story which made millions of dollars for Subway. Start to collect your stories from today and use them in your ad campaigns.
fire-extinguishers people attention
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
ambition people creative
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business