David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
ambition people creative
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
telling-the-truth fascinating
Tell the truth, but make the truth fascinating.
dog agency creative
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
thinking people way
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
leadership creativity creative
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
teamwork running baseball
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
average people body
On the average, five times as many people read the headlines as read the body copy.
writing two pages
Never write more than two pages on any subject.
advertising ifs
If you can’t advertise yourself, what hope do you have of advertising anything else?
dog creativity bark
Don't hire a dog, then bark yourself
men eggs agency
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
business thinking honest
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
moving army advertising
You aren’t advertising to a standing army; you are advertising to a moving parade.
people buying interest
You cannot bore people into buying your product - you can only interest them in buying it.