David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
different made come-up
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
perseverance business fool
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
television-commercials presidential election
There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
temptation selling contagious
The temptation to entertain instead of selling is contagious.
illumination support use
We all have a tendency to use research as a drunkard uses a lamppost - for support, but not for illumination
agency people training
Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.
night ideas marketing
Unless your campaign has a big idea, it will pass like a ship in the night.
people giants bigger
If you always hire people who are bigger than you are, we shall become a company of giants
friday creativity fancy
Creativity Is a fancy word for the work we have to do by Friday.
lying government buying
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
business lying writing
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
mean people personality
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
writing way
Write the way you talk. Naturally.
country years evil
I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.