David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
simple ideas bigs
Big ideas are usually simple ideas.
fun winning play
Play to win, but enjoy the fun.
senior men ideas
Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.
humor creativity thinking
The best ideas come as jokes. Make your thinking as funny as possible.
business needs looks
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
brands products
Within every brand is a product, but not every product is a brand.
awkward marketing purpose
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
fire-extinguishers people attention
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
ambition people creative
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
telling-the-truth fascinating
Tell the truth, but make the truth fascinating.
teamwork running baseball
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
friday creativity fancy
Creativity Is a fancy word for the work we have to do by Friday.
leadership leader nettles
Leaders grasp nettles.
leadership business vocabulary
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.