Donald Norman
Donald Norman
Donald Arthur "Don" Normanis the director of The Design Lab at University of California, San Diego...
NationalityAmerican
ProfessionScientist
CountryUnited States of America
continued expansion points
This forward-looking index points to continued expansion in most manufacturing industries.
activity broad continue expansion optimism throughout
This forward-looking index indicates broad optimism that the expansion of manufacturing activity will continue throughout the year.
last reported
Just 8% of the respondents reported that backlogs are down from last year, while 66% said that backlogs are higher.
above depressed higher improvement levels margin margins profit showing throughout year
The profit margin index is well above the 50%-level, indicating that, for most firms, profit margins are higher than one year ago, when margins were showing improvement from their depressed levels throughout 2001-2002.
american-scientist apt design optimal
In my opinion, no single design is apt to be optimal for everyone.
american-scientist emotional expert teachers
We expert teachers know that motivation and emotional impact are what matter.
design people
I prefer design by experts - by people who know what they are doing.
american-scientist design means throughout
User-centered design means working with your users all throughout the project.
among market natural result vast
Market segmentation s a natural result of the vast differences among people.
available design goes information proper relatively required
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.
design
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.
although gets happy laid lead means mostly relax students
Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.
american-scientist degrade designed good happens people stop using
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
american-scientist deal
As for all those mistakes I make - they are on purpose - to teach you how to deal with them.