Donald Norman
![Donald Norman](/assets/img/authors/unknown.jpg)
Donald Norman
Donald Arthur "Don" Normanis the director of The Design Lab at University of California, San Diego...
NationalityAmerican
ProfessionScientist
CountryUnited States of America
continued expansion points
This forward-looking index points to continued expansion in most manufacturing industries.
activity broad continue expansion optimism throughout
This forward-looking index indicates broad optimism that the expansion of manufacturing activity will continue throughout the year.
above depressed higher improvement levels margin margins profit showing throughout year
The profit margin index is well above the 50%-level, indicating that, for most firms, profit margins are higher than one year ago, when margins were showing improvement from their depressed levels throughout 2001-2002.
american-scientist apt design optimal
In my opinion, no single design is apt to be optimal for everyone.
american-scientist emotional expert teachers
We expert teachers know that motivation and emotional impact are what matter.
design people
I prefer design by experts - by people who know what they are doing.
american-scientist design means throughout
User-centered design means working with your users all throughout the project.
design
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.
american-scientist degrade designed good happens people stop using
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
american-scientist deal
As for all those mistakes I make - they are on purpose - to teach you how to deal with them.
american-scientist apple box love people
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.