Donald Norman
Donald Norman
Donald Arthur "Don" Normanis the director of The Design Lab at University of California, San Diego...
NationalityAmerican
ProfessionScientist
CountryUnited States of America
above depressed higher improvement levels margin margins profit showing throughout year
The profit margin index is well above the 50%-level, indicating that, for most firms, profit margins are higher than one year ago, when margins were showing improvement from their depressed levels throughout 2001-2002.
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In my opinion, no single design is apt to be optimal for everyone.
american-scientist emotional expert teachers
We expert teachers know that motivation and emotional impact are what matter.
american-scientist design means throughout
User-centered design means working with your users all throughout the project.
american-scientist degrade designed good happens people stop using
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
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As for all those mistakes I make - they are on purpose - to teach you how to deal with them.
american-scientist apple box love people
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.