Donald Norman
Donald Norman
Donald Arthur "Don" Normanis the director of The Design Lab at University of California, San Diego...
NationalityAmerican
ProfessionScientist
CountryUnited States of America
discover knows nobody product
How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
continued expansion points
This forward-looking index points to continued expansion in most manufacturing industries.
activity broad continue expansion optimism throughout
This forward-looking index indicates broad optimism that the expansion of manufacturing activity will continue throughout the year.
last reported
Just 8% of the respondents reported that backlogs are down from last year, while 66% said that backlogs are higher.
appears auto face few footing industry near overall sector solid
While a few manufacturing industries--in particular, the auto industry -- face challenges, the overall manufacturing sector appears to be on very solid footing for at least the near term.
above depressed higher improvement levels margin margins profit showing throughout year
The profit margin index is well above the 50%-level, indicating that, for most firms, profit margins are higher than one year ago, when margins were showing improvement from their depressed levels throughout 2001-2002.
american-scientist apt design optimal
In my opinion, no single design is apt to be optimal for everyone.
spot
To me, error analysis is the sweet spot for improvement.
american-scientist emotional expert teachers
We expert teachers know that motivation and emotional impact are what matter.
design people
I prefer design by experts - by people who know what they are doing.
according clearly
The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
american-scientist design means throughout
User-centered design means working with your users all throughout the project.
among market natural result vast
Market segmentation s a natural result of the vast differences among people.
available design goes information proper relatively required
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.