Edison Peres
Edison Peres
customers depth elements identify integrate level partner partners program
Customers more and more need a partner who can integrate all these technologies together, and this is one of the foundational elements we want our program to have going forward. But they sometimes need from partners a level of depth, so we wanted to identify the ones that have that level of depth or breadth.
adding brand categories data master opportunity partners themselves voice
This is the opportunity for the specialized voice or data partners to brand themselves as a Master in those technologies. We'll be adding new Master categories over time.
carrot trying
We're trying to use the carrot and not the stick.