Edison Peres
Edison Peres
adding brand categories data master opportunity partners themselves voice
This is the opportunity for the specialized voice or data partners to brand themselves as a Master in those technologies. We'll be adding new Master categories over time.
customers depth elements identify integrate level partner partners program
Customers more and more need a partner who can integrate all these technologies together, and this is one of the foundational elements we want our program to have going forward. But they sometimes need from partners a level of depth, so we wanted to identify the ones that have that level of depth or breadth.
carrot trying
We're trying to use the carrot and not the stick.