Erik Lomis
Erik Lomis
absolutely avid boxes core definite demo females great hopeful loved percent repeat run top
The core demo of young females absolutely loved the movie and are the most avid repeat viewers. It's a great start. We're hopeful for a long run this summer. It's 70-30 percent female. For the core group, it was 85 percent in the Top Two Boxes (excellent and very good) with a 72 percent definite recommend.
denzel main reasons
I think one of the main reasons it did so well was Denzel Washington,
consider good less pleased start
It's off to a good start and we're pleased with it, particularly when you consider that it's a very inexpensive film (costing) less than $20 million,
designed million money north
We're going to make money with this picture. It was designed so that if it (grossed) $20 million or more we would do well. From what we know right now, it's going to go significantly north of that.