Gary Stibel
Gary Stibel
failures
There are more failures than there are successes.
consumer follow
They will let the consumer lead, and they will follow them to where, and importantly, when, they lead.
fusion month
Procter did overpay for what was there, but not for what they bought. Give them a month and see what Fusion can do.
blatant companies far major moving poorly promotion trend understanding
It's a major trend and it's a moving trend. This has been going on for years; the major advertisers are just understanding better how to execute. Most companies are still doing very poorly because they are far too blatant in promotion of their own brands.