Gary Stibel
Gary Stibel
failures
There are more failures than there are successes.
fusion month
Procter did overpay for what was there, but not for what they bought. Give them a month and see what Fusion can do.
blatant companies far major moving poorly promotion trend understanding
It's a major trend and it's a moving trend. This has been going on for years; the major advertisers are just understanding better how to execute. Most companies are still doing very poorly because they are far too blatant in promotion of their own brands.