Gary Stibel
Gary Stibel
failures
There are more failures than there are successes.
blatant companies far major moving poorly promotion trend understanding
It's a major trend and it's a moving trend. This has been going on for years; the major advertisers are just understanding better how to execute. Most companies are still doing very poorly because they are far too blatant in promotion of their own brands.
fusion month
Procter did overpay for what was there, but not for what they bought. Give them a month and see what Fusion can do.