Gitte Lindgaard
Gitte Lindgaard
evidence formed judgment likely literature opinion stick supporting
We know from the judgment and decision-making literature that once we have formed an opinion, that opinion is likely to stick and we're going to look selectively for evidence supporting our hypothesis.
awful design similar
If design were reducible to a set of principles, wouldn't we find an awful lot of similar houses, gardens, cars, rooms? You'd have no variety.
designers drive impression offending people sure users web
It really is just a physiological response. So Web designers have to make sure they're not offending users visually. If the first impression is negative, you'll probably drive people off.
awful figure found liked pages trying web whether
We've been trying to figure out from these web pages whether there were any commonalities between the ones that were liked . . . We really haven't found an awful lot.
impression might offering site unless visitors
Unless the first impression is favorable, visitors will be out of your site before they even know that you might be offering more than your competitors.