Gitte Lindgaard
Gitte Lindgaard
Gitte Lindgaard quotes about
evidence formed judgment likely literature opinion stick supporting
We know from the judgment and decision-making literature that once we have formed an opinion, that opinion is likely to stick and we're going to look selectively for evidence supporting our hypothesis.
impression might offering site unless visitors
Unless the first impression is favorable, visitors will be out of your site before they even know that you might be offering more than your competitors.