Heather Dougherty
Heather Dougherty
advertising brands cautious control luxury money retailers specific spend
Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.
age-and-aging coming luxury retailers selling successful
Luxury is coming of age. The luxury retailers have been successful in selling online, where before it was thought to be more of an in-store experience.
brand case channels comparison directly engines familiar favorite frequently gifts holiday involve name online retailers search shopping sites tend variety
Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
apparel brands items looks online retail return throughout year
They know the brands they are going to find and they know that they will usually be able to return items if they need to. In a sense, online retail now looks more like traditional retail, where apparel has long been a mainstay throughout the year and especially during the holidays.
computer consumer hardware price season stellar
Computer hardware and consumer electronics had a stellar season with the price reductions.
check headed internet majority prices product stores turned
While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.
categories consumers dollars growth holiday internet remain revenue saw several shifting start
We remain enthusiastic about the start of this holiday season, as several categories saw substantial revenue increases. The growth in 2004 holiday revenue suggests that consumers are shifting more dollars to the Internet this season.