Heather Dougherty
Heather Dougherty
additional capture completing consumers continue court december delivery friday guaranteed half holiday holidays last later looking minute online peak prior recent retailers sales saturday season shop stores turn until week
In recent years, consumers shop online later and later in the holiday season making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by December 24th and additional discounts and incentives, online retailers continue to court shoppers until late in the season, looking to capture sales before shoppers turn to stores on Friday and Saturday for last minute purchases.
additional completing consumers continue court delivery guaranteed half holiday holidays later online peak prior recent retailers shop until week
In recent years, consumers shop online later and later in the holiday season, making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by Dec. 24 and additional discounts and incentives, online retailers continue to court shoppers until late in the season.
brand case channels comparison directly engines familiar favorite frequently gifts holiday involve name online retailers search shopping sites tend variety
Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
advertising brands controlled environment far few glam good hesitant luxury market might obviously offering online stronger test time
I think it's a very good time for this. The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.
advertising brands controlled environment far few glam good hesitant luxury market might obviously offering online stronger test time
I think it's a very good time for this, ... The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.
business capture extend online retailers
Retailers are able to extend their business online and capture significant sales.
among apparel consumer gifts largest online popular purchased resulting share
Apparel and consumer electronics are consistently among the most popular gifts purchased during the holidays, resulting in the largest share of online revenue.
brought cyber following gift holiday monday online ready retailers returned tackle traffic weekend work
Cyber Monday brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists.
apparel brands items looks online retail return throughout year
They know the brands they are going to find and they know that they will usually be able to return items if they need to. In a sense, online retail now looks more like traditional retail, where apparel has long been a mainstay throughout the year and especially during the holidays.
audience best biggest comparison deadlines extending large later online price provides reflected remains retailers shipping shop time
Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic.
growth online overall poised retail sales turn web
Online sales are poised to well outperform the growth in retail overall as more shoppers turn to the Web for convenience and values.
age-and-aging coming luxury retailers selling successful
Luxury is coming of age. The luxury retailers have been successful in selling online, where before it was thought to be more of an in-store experience.
advertising brands cautious control luxury money retailers specific spend
Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.
delivery people trust
People trust that their on-time delivery is going to happen.