Heather Dougherty
Heather Dougherty
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Apparel and consumer electronics are consistently among the most popular gifts purchased during the holidays, resulting in the largest share of online revenue.
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Cyber Monday brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists.
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The 2005 holiday season was a gadget year for consumers of all ages, and consumers continued to show their love for free shipping.
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Penney's is definitely at the forefront of adopting all this new type of technology.
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They know the brands they are going to find and they know that they will usually be able to return items if they need to. In a sense, online retail now looks more like traditional retail, where apparel has long been a mainstay throughout the year and especially during the holidays.
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Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic.
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E-commerce is gaining ground amongst consumers during the holiday season due to its convenience, product selection and lower prices.
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It was a huge gadget Christmas this year and those products are perfect for comparison shopping online.
bought categories changing expected heavy last people
People bought more than last year. You see the categories not changing very much from years past. We all expected a heavy gadget-type of Christmas.
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Using the talk show format to promote products is far more contextually relevant for Amazon. It definitely makes sense. Certainly the popularity of that (format) offline, bringing that online could bode well.
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Traffic to tax Web sites experienced substantial growth during the first week in February, suggesting that people who use online tax resources don't wait until the last minute to tackle their taxes.
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Toys and video games were not as fortunate this year, with a lack of must-have toys to drive sales.
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Toys and video games were not as fortunate this year, with a lack of the must-have toy to drive sales. Moreover, the line between product categories are blurring with the introduction of more hybrid devices that can be considered consumer electronics or computer hardware.
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While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.