Heather Dougherty
Heather Dougherty
Heather Dougherty quotes about
advertising brands controlled environment far few glam good hesitant luxury market might obviously offering online stronger test time
I think it's a very good time for this. The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.
advertising brands controlled environment far few glam good hesitant luxury market might obviously offering online stronger test time
I think it's a very good time for this, ... The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then, and who still might be hesitant about it, and offering them a very controlled environment to test the waters.
advertising brands controlled environment far few glam hesitant luxury market might obviously offering online stronger test
The advertising market is obviously far stronger than a few years ago, and Glam is going after a lot of luxury brands that hadn't yet come online then and who still might be hesitant about it, and offering them a very controlled environment to test the waters,
advertising brands cautious control luxury money retailers specific spend
Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.
apparel brands items looks online retail return throughout year
They know the brands they are going to find and they know that they will usually be able to return items if they need to. In a sense, online retail now looks more like traditional retail, where apparel has long been a mainstay throughout the year and especially during the holidays.
appliances becoming buying online people
People are becoming comfortable buying things like appliances online now.
adopting definitely forefront technology type
Penney's is definitely at the forefront of adopting all this new type of technology.
business capture extend online retailers
Retailers are able to extend their business online and capture significant sales.
apparel buying cautious consumers experience longer sizes tactile
Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.
consumers continued free gadget holiday love season year
The 2005 holiday season was a gadget year for consumers of all ages, and consumers continued to show their love for free shipping.
brand case channels comparison directly engines familiar favorite frequently gifts holiday involve name online retailers search shopping sites tend variety
Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
apparel buying categories comfort consumers dominant fact high level product shows
The fact that apparel was one of the more dominant product categories shows that consumers have a high comfort level with buying online.
categories computer considered consumer devices drive fortunate games hybrid lack line product toys video
Toys and video games were not as fortunate this year, with a lack of the must-have toy to drive sales. Moreover, the line between product categories are blurring with the introduction of more hybrid devices that can be considered consumer electronics or computer hardware.
drive fortunate games lack toys video
Toys and video games were not as fortunate this year, with a lack of must-have toys to drive sales.