Heather Dougherty
Heather Dougherty
others
Then, once someone dangled it, others had to ante up.
apparel brands items looks online retail return throughout year
They know the brands they are going to find and they know that they will usually be able to return items if they need to. In a sense, online retail now looks more like traditional retail, where apparel has long been a mainstay throughout the year and especially during the holidays.
age-and-aging coming luxury retailers selling successful
Luxury is coming of age. The luxury retailers have been successful in selling online, where before it was thought to be more of an in-store experience.
advertising brands cautious control luxury money retailers specific spend
Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.
delivery people trust
People trust that their on-time delivery is going to happen.
depth enjoyable information offering people stand
A retailer can stand out by offering that kind of depth of information and making (Internet shopping) an enjoyable experience, particularly now because you do have so many more people on broadband.
lines toys
The lines are really blurring between toys and gadgets.
apparel consumers habits sales spending
Apparel sales are mirroring the spending habits of consumers in the offline world more and more.
computer consumer hardware price season stellar
Computer hardware and consumer electronics had a stellar season with the price reductions.
additional capture completing consumers continue court december delivery friday guaranteed half holiday holidays last later looking minute online peak prior recent retailers sales saturday season shop stores turn until week
In recent years, consumers shop online later and later in the holiday season making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by December 24th and additional discounts and incentives, online retailers continue to court shoppers until late in the season, looking to capture sales before shoppers turn to stores on Friday and Saturday for last minute purchases.
additional completing consumers continue court delivery guaranteed half holiday holidays later online peak prior recent retailers shop until week
In recent years, consumers shop online later and later in the holiday season, making the week prior to the holidays the peak in online holiday shopping, with over half of shoppers completing all of their purchases. With guaranteed delivery by Dec. 24 and additional discounts and incentives, online retailers continue to court shoppers until late in the season.
brand case channels comparison directly engines familiar favorite frequently gifts holiday involve name online retailers search shopping sites tend variety
Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
growth last minute online people resources sites suggesting tackle tax traffic until wait web week
Traffic to tax Web sites experienced substantial growth during the first week in February, suggesting that people who use online tax resources don't wait until the last minute to tackle their taxes.
check headed internet majority prices product stores turned
While many shoppers headed out to the stores over the weekend, the majority first turned to the Internet to check prices and product availability.