Howard Bragman
Howard Bragman
Howard Bragman is an American public relations practitioner, television pundit, writer and lecturer...
feed media
The media feed off each other. You really only need to go to one show and do it well.
hit million tv
If I do something on AOL, I can hit 20 million people. I can't do that on TV anymore.
levity moment
If there's levity surrounding it, it makes the moment a lot more palatable. If you go on CNN, you're not going to get the laughter.
attributes brand heat katrina relief rep stands turn value
When I rep a celebrity, to me they're a brand, not just a person - and a brand has attributes and things it stands for. I'd say take some of the heat that's on her and turn it to something of value - say Katrina relief or breast-cancer awareness.