Howard Bragman
Howard Bragman
Howard Bragman is an American public relations practitioner, television pundit, writer and lecturer...
levity moment
If there's levity surrounding it, it makes the moment a lot more palatable. If you go on CNN, you're not going to get the laughter.
attributes brand heat katrina relief rep stands turn value
When I rep a celebrity, to me they're a brand, not just a person - and a brand has attributes and things it stands for. I'd say take some of the heat that's on her and turn it to something of value - say Katrina relief or breast-cancer awareness.