Jaron Lanier
Jaron Lanier
Jaron Zepel Lanieris an American computer philosophy writer, computer scientist, visual artist, and composer of classical music. A pioneer in the field of virtual reality, Lanier and Thomas G. Zimmerman left Atari in 1985 to found VPL Research, Inc., the first company to sell VR goggles and gloves. In the late 1990s, Lanier worked on applications for Internet2, and in the 2000s, he was a visiting scholar at Silicon Graphics and various universities. From 2006 he began to work at...
NationalityAmerican
ProfessionArtist
Date of Birth3 May 1960
CountryUnited States of America
Jaron Lanier quotes about
I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.
Governments oppress people, but so do mobs. You need to avoid both to make progress.
An intelligent person feels guilty for downloading music without paying the musician, but they use this free-open-culture ideology to cover it.
A remarkable thing about the Silicon Valley culture is that its status structure is so based on technical accomplishment and prowess.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone.
Google's thing is not advertising because it's not a romanticizing operation. It doesn't involve expression. It's a link. What they're doing is selling access.
Here’s a current example of the challenge we face: At the height of its power, the photography company Kodak employed more than 140,000 people and was worth $28 billion. They even invented the first digital camera. But today Kodak is bankrupt, and the new face of digital photography has become Instagram. When Instagram was sold to Facebook for a billion dollars in 2012, it employed only 13 people. Where did all those jobs disappear? And what happened to the wealth that all those middle-class jobs created?
It's as if you kneel to plant the seed of a tree and it grows so fast that it swallows your whole town before you can even rise to your feet.
A digital sound sample in angry rap doesn't correspond to the graffiti but the wall.
You have to be somebody before you can share yourself.
Information is alienated experience.
If you get deep enough, you get trapped. Stop calling yourself a user. You are being used.