Jeff Lanctot
Jeff Lanctot
attentive boom clearly crowd madness march office online seeing
Advertisers are seeing March Madness online as a big opportunity. Clearly there is a very attentive at-work crowd because of the boom in office pools.
brand commitment early holiday online optimistic realize retailers success
I'm very optimistic about the success of the holiday season. Retailers in early 2006 will realize they have to make the same brand commitment online as in stores.
approach environment struggle
What they struggle with is the content, the environment and the right approach - pretty much everything.