Jeff Sobul
Jeff Sobul
competing cycling defend events health key main offer overall plan points race reasons remains sponsor team title true wants
It's true one of the main reasons we're competing is because our team has a California-based title sponsor in Health Net, and they always plan events around the race. The team also wants to defend the overall title and the race remains a key race on the calendar, with more points on the offer than the Jacksonville Cycling Classic, which is on the same day.
bikes coverage explained france intricate people perhaps start tour understand
It's a more intricate sport than perhaps people perceive. Most people think you get on your bikes and ride. The Tour de France coverage has kind of explained that it's a lot more than that. Hopefully, by the end of the week, people will start to understand it.
brand exposure gain investment marketing trying wider
It's a marketing investment - they are trying to gain a wider exposure for their brand and their company.