Jim Abrahamson
Jim Abrahamson
baby boomer business fragmented market mixing people road target warrior
The target has always been the mid-week road warrior that was the baby boomer mentality. Now, the market is more fragmented and people are mixing business with leisure.
coming gen growth major
The major growth is coming from Gen X.
asked barrel built ourselves
We asked ourselves : If Crate & Barrel built a hotel, what would it look like.
business input listen
We're an ROI, margin-driven company. We like to listen to franchisee input because they're in the business every day.
buying changes fill happening including options plan provide shift technology took trend vertical
We took this whole vertical integration plan very seriously. There are some fundamental changes happening in our business, including a short-term shift in attitudes, a mid-term shift in technology and the long-term trend is a significant shift in who is buying the room. We know we now have to provide options to fill those shifts.
afraid resources
We're not afraid to use our infrastructure and resources at all levels.
asking risks
We're not asking them to take any risks that we're not taking.