Jim Nail
Jim Nail
advertise consumers download marketers next serve trying
If enough consumers download these programs, then the marketers who are trying to use pop-ups to advertise will see that they are not able to serve any of them because they're being blocked, and then they'll try to find the next idea and tactic.
impact
That has a very different impact on the consumer.
crude impact relatively
The impact of a pop-up is relatively crude and relatively negative.
companies fortune leading picking seeing
I think that's why you're seeing some of the leading fortune 500 companies picking up on them.
advertising cut marketers number online responses saw
And what we saw in 2001 was marketers cut back dramatically in online advertising. There were a number of responses to that, and one of them was pop-ups.
aspect bring consumers far market publishers push until
Publishers now really need revenue, and so they're going to push as far as they can until consumers push back and say 'Stop!' ... That's where the self-correcting aspect of the market will bring things back into line, when they push things too far.