Joe Eberhardt
Joe Eberhardt
segment survive
The mid-sized SUV segment is probably not going to grow, but will become even more fragmented. To survive in the segment, automakers are going to have to make a real difference.
appeal audiences target vastly vehicles
The vehicles appeal to vastly different target audiences.
listening message
It's really not a message from us to them. It's listening to them to find out what they need.
believe capable car customers decide extremely japanese loyal reason segment truck
We had very loyal customers in the car segment as well before they (Japanese automakers) were here. The Japanese are extremely capable competitors in any segment they decide to enter. We have yet to see someone really fail. There's no reason to believe it'll be that different in the truck segment.
america believe brands consumers core dodge heritage icon north outside positively relate respect understanding
Respect for heritage is an important part of understanding what our brands represent. Dodge has been an American icon for 90 years and we believe that many consumers outside of North America will relate positively to its core values.