Joe Eberhardt
Joe Eberhardt
brand capability entry expand global level staying strategy true
Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.
caravan definitely female lose skewed sudden
We definitely skewed it male, but that is fine. If all of a sudden we lose female Caravan buyers, it would be an issue. I don't think we have.