Joe Eberhardt
Joe Eberhardt
available brands information japanese seems slightly slow start
From the information available to us it seems like were off to a slow start in January. Even the Japanese brands look slightly (down).
brand capability entry expand global level staying strategy true
Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.
segment survive
The mid-sized SUV segment is probably not going to grow, but will become even more fragmented. To survive in the segment, automakers are going to have to make a real difference.
competition expand forced given tough
Given increasingly tough competition in the U.S., we're forced to expand our international business.
benefits customers dodge driving ease experience free freedom fully goal joy miles mind ownership owning plan provide puts vehicle worry
Owning a Chrysler, Jeep or Dodge vehicle should be a worry free experience for customers. Therefore, our goal with the Miles of Freedom Plan is to provide our customers with ownership benefits unequaled in the industry. The combination of free gasoline, free scheduled maintenance and a full-warranty puts our customer's mind at ease and allows them to fully experience the joy of driving one of our vehicles.
ideally inventory
We have more inventory than we'd ideally like.
caravan definitely female lose skewed sudden
We definitely skewed it male, but that is fine. If all of a sudden we lose female Caravan buyers, it would be an issue. I don't think we have.