Joe Wilcox
Joe Wilcox
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Look at the auto industry. Do people fault Jaguar for selling fewer cars than Dodge? ... Opera in some ways is a Cadillac browser. You have a lot of extra features built in. The volume might be with the Caravans and the SUVs, but that doesn't mean there isn't money to be made on the other vehicles. Of course, the analogy here is with Web browsers.
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I'd be shocked if we saw a scenario where a bunch of people went out, bought Macs, and only ran Windows on them.
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There's a different emotional attachment to Office than to Windows. The operating system is like the road, but Office is the car you drive. People have emotional attachments to their cars.
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Some people might speculate that Opera couldn't compete by charging when AOL, Apple, Microsoft, Mozilla and most other browser developers give away software for free. Not so. Just the opposite is true,
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Lifestyle is changing, with greater emphasis on context. It used to be that location defined work and home life. That no longer applies. Even people that work in an office sometimes take work at home.
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This is phase 2. Phase 1 was withholding certain things, such as downloads. But that wasn't going to make sure that people get legal, so they went on to the next phase. Now Microsoft's going to remind them at boot, when the system wakes from sleep, that there's something funky about their Windows.
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It's the psychological barrier. There are people who might be interested in a Mac who wouldn't have bought one because they're afraid they might need Windows.
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The more people who know about it, the more chance there is of the secret getting out.
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There's money to be made off browsers, in part because of search. The browser may be a giveaway, but it's a freebee people use to access content they are willing to pay for or advertisers are willing to subsidize.
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You could look at it from the perspective that the responses mean there's a problem that needs to be addressed, or it could also be indicative of how much more interest there is in the use of the browser, ... No feedback and then problems occurring later on is a bad situation. The best situation is the release candidate goes out and people respond and say, 'Wait a minute! What about this? What about that?
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Microsoft had tremendous success with larger businesses, but that market has become very saturated.
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I'm sure it's not lost on Microsoft executives that the world's third largest computer company is from China. Microsoft has a problem: PC growth is highest in emerging markets like China, where software piracy rates are high. China deals could be construed as generating goodwill, which Microsoft would want to use to gain greater Chinese government cooperation fighting piracy.
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Once an individual or company makes an investment in Windows, buys the software, and continues to spend money on upgrades, it will not suddenly shift to Mac.
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The Office group is known for running a pretty tight ship, so if he can bring more discipline, that could be very beneficial to future versions of Windows.