John Battelle
John Battelle
John Linwood Battelleis an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings...
NationalityAmerican
ProfessionBusinessman
Date of Birth4 November 1965
CountryUnited States of America
arbiter audience badge becomes brand core creates essence experience expresses good narrative sorts
The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.
aspect base compared create created developers ecosystem huge incomplete integrated lives mac moves nearly payment
Facebook's data trove is enviable, and its moves into nearly every aspect of our lives - from payment to media, will create even more of it. The company also has created a huge base of developers for its platform, but the ecosystem is incomplete compared to vertically integrated OSes like iOS, Mac or Windows.
abandoned concept consumed creates dip engaging episode exist experience good media period simply takes time
When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole - it creates an engaging experience. We don't dip in and out of an episode of 'Game of Thrones,' after all - we take it in as a whole. Why have we abandoned this concept when it comes to publications, simply because they exist online?
alone building certainly content create great home pieces profile time yours
Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea. But if you're going to take the time to create content, you should also take the time to create a home for that content that is yours and yours alone.
bought buy call corner creates entirely market option record single york
Call it a hunch, but I sense that many of us are not entirely comfortable with a world in which every single thing we buy creates a cloud of data. I'd like to have an option to not have a record of how much I tipped, or what I bought at 1:08 A.M. at a corner market in New York City.
ad continues
I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.
brand critical facebook presence robust
I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.
industries marketers opened revenue tv
Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.
few gotten images nearly pictures street view visited
Step one of Street View was to get the pictures in place - in a few short years, we've gotten used to the idea that nearly any place on earth can now be visited as a set of images on Google.
catch certain fast force might miss passing stop walks
Long walks force a certain meditative awareness. You're not moving so fast that you miss the world's details passing by - in fact, you can stop to inspect something that might catch your eye.
ability business control directly move needs product tied worry
I think product development is intricately tied to revenue. And, I worry that if he does not directly control it, his ability to move the business where he needs it to go will suffer.
brilliance bring delivering great magic mission platforms precision scale web
When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision for the Independent Web is the mission of Federated Media Publishing.
access anyone code facebook fact great information liked network relationship simply spark standing
I've always liked the fact that anyone with a great idea, access to the Internet, and an unrelenting will can spark a world-beating company simply by standing up code on the Internet and/or leveraging the information and relationship network that is the web. That's how Facebook started, after all.
bullet controlled days industry knows music production silver spot wishes yearns
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.