John Battelle
John Battelle
John Linwood Battelleis an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings...
NationalityAmerican
ProfessionBusinessman
Date of Birth4 November 1965
CountryUnited States of America
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An elaborate system of etiquette and social standards flowered around the home phone: how long a child might be allowed to stay on the phone, how late one could call without being impolite, and of course, the dread implications of a late night call which violated that norm.
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You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social service that makes your life better.
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I sense that the sea of smart phones lit up at concerts is a temporary phenomenon. The integration of technology, sharing, and social into our physical world, on the other hand, well, that ain't going away.
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It seems there is no area in our culture that is not touched, changed, even swallowed by the Internet. It's both medium and message, mass and personal, social and solitary.
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There's a reason publishers don't build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don't want to be beholden to the shifting sands of inscrutable platform policies.
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I think ad networks is an ongoing story. Federated was a chapter in that story, and it continues to write a new one.
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I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.
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Just like the VCR opened the film and TV industries to unimaginable new revenue streams, search, RSS and the Internet will do the same for marketers and media companies.
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Step one of Street View was to get the pictures in place - in a few short years, we've gotten used to the idea that nearly any place on earth can now be visited as a set of images on Google.
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Long walks force a certain meditative awareness. You're not moving so fast that you miss the world's details passing by - in fact, you can stop to inspect something that might catch your eye.
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I think product development is intricately tied to revenue. And, I worry that if he does not directly control it, his ability to move the business where he needs it to go will suffer.
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The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.
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When you bring the scale and precision of data-driven platforms to the brilliance of great media executions, magic will happen. Delivering on that vision for the Independent Web is the mission of Federated Media Publishing.
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I've always liked the fact that anyone with a great idea, access to the Internet, and an unrelenting will can spark a world-beating company simply by standing up code on the Internet and/or leveraging the information and relationship network that is the web. That's how Facebook started, after all.