John Casesa
![John Casesa](/assets/img/authors/unknown.jpg)
John Casesa
created difficult last point satisfied strong year
Last year was a terrifically strong month, so it was a difficult comparison. Secondly, a lot of the pent up demand, created by the recession, has been satisfied at this point in the economy's expansion.
auto businesses cars closed companies excess extra henry low offer people prices product rationally simply wayne
The auto companies have closed this excess capacity, are now making better product and simply don't have a lot of extra cars they can offer at low prices to this distribution channel. People like Henry Silverman or Wayne Huizenga will make those businesses more rationally structured.
desire full gm large launching size snap
If consumers' desire for large SUVs does not snap back, GM will be launching its new full size SUVs into an unwelcoming market.
actions america assembly await benefits capacity costs gm north ongoing plan reduce reflect step surprised visible
We were surprised that GM said that it does not plan to reduce permanently assembly capacity in North America to reflect the Olds phase-out, ... GM's restructuring, especially its discontinuance of the Olds brand, is undeniably a step in the right direction. However, the costs of these actions are much more visible than their ongoing benefits right now. We anxiously await follow-up actions.
justify number tangible tough
which is a tough number to justify without tangible results.
hope reaction reflects simply strike
Today's reaction simply reflects the hope there's not going to be a strike that shuts down the industry.
expect fleet gradually improve likely mix sales truck
We expect the truck mix to gradually improve through the remainder of the year, but fleet sales will likely recover, offsetting some of the mix benefits.
brand damage
We think the damage to the (Ford) brand has already been done.
bright driven left sales spot year
The only bright spot left this year could be December, which is typically driven by year-end sales campaigns.
action extent gm influence takes urgency
To the extent that GM takes any action to get more competitive, that has to influence the urgency of Ford's strategy.
analysis based believe hearing outcome quickly recall stock storm
We believe that the Firestone recall is a storm that will intensify with the upcoming congressional hearing and then quickly pass. Based on our analysis of the outcome of other high-profile, controversial recalls, the stock should make a recovery.
conditions enormous faced ford gm peer pick pressure
There is enormous peer pressure because Ford faced essentially the same conditions as GM does now back in the '80s, ... pick up the pace.
auto business demand enormous extra plants pressure primary reason returns supply
There is enormous pressure for consolidation in the auto industry, ... There is way more supply than demand -- at least 40 extra plants around the world -- and that's the primary reason the returns in the business are crummy.
beginning plan
The plan was in-line with our expectations and is only the beginning of a long restructuring process.