John Casesa
John Casesa
appear both capacity economic growth rapid sharp
We think it would take a rapid acceleration in economic growth and/or sharp capacity reduction, both of which appear unlikely.
brand damage
We think the damage to the (Ford) brand has already been done.
bright driven left sales spot year
The only bright spot left this year could be December, which is typically driven by year-end sales campaigns.
action extent gm influence takes urgency
To the extent that GM takes any action to get more competitive, that has to influence the urgency of Ford's strategy.
analysis based believe hearing outcome quickly recall stock storm
We believe that the Firestone recall is a storm that will intensify with the upcoming congressional hearing and then quickly pass. Based on our analysis of the outcome of other high-profile, controversial recalls, the stock should make a recovery.
conditions enormous faced ford gm peer pick pressure
There is enormous peer pressure because Ford faced essentially the same conditions as GM does now back in the '80s, ... pick up the pace.
auto business demand enormous extra plants pressure primary reason returns supply
There is enormous pressure for consolidation in the auto industry, ... There is way more supply than demand -- at least 40 extra plants around the world -- and that's the primary reason the returns in the business are crummy.
adopt aggressive gm greater management pressure turnaround
The pressure on GM management is greater than ever ... to adopt a more aggressive turnaround strategy.
beginning plan
The plan was in-line with our expectations and is only the beginning of a long restructuring process.