John Elkington
John Elkington
thinking hands play
I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.
people cost movement
The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily engage people. It doesn't cost them very much to switch products or whatever it happens to be.
difficult longer people present terms
You know, people want longer terms or they want to own something--and under the present situation, it's really difficult to do that.
city industry private successful venture
It's the most successful venture the city and private industry has ever done together.
play choices important
Behavioral change is more important than individual product choices. They both have a role to play.