John Elkington
John Elkington
brand establish pine street
Beale Street has a brand. It's well known. You have to establish a brand in Pine Bluff.
million property
I have $250 million in property I'm working on.
allow open rights
Open your books, show us how much you make, and allow us to then see if we can give you logo rights for $1 a year, or something like that.
musical tremendous
This is a tremendous area. Is there a musical heritage?
real keys offering
Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.
reality prudent looks
Any prudent business looks at the reality and how to maximize our investment.
optimistic space hopeful
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the future is to get out there and just do it yourself
inspiring hands way
The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize them and learn from them, the transition will proceed faster and in more resource-efficient ways. If, on the other hand, we prefer the short-term comfort of burying our failures, or of blaming scapegoats, the transition will be significantly slowed, or could even be derailed completely.
thinking social consumerism
I think that consumerism is intrinsically a pretty flawed social system.
thinking issues people
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off.
thinking criminals worried
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.
believe thinking years
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry and so on, I believe that to be true.
baby couple car
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consumerist in that sense.
thinking doors people
What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language sometimes, because it opens new channels, it opens new doors, is enormously important.