John Fleming
John Fleming
broader color delighted depiction opportunity positive presents program quality survive via voices wide
The Will to Survive documentary presents us with an opportunity to tell a fascinating story. We are delighted to present it as part of our Voices of Color program and give 'voice' to a broader and more positive depiction of African-American images, via wide range, quality programming for the whole family.
constantly customers deliver improving listen opportunity promise shopping store
Everything we do in this store will give us an opportunity to listen to our customers and deliver on our promise of constantly improving their shopping experience.
run test
This is still a test run for us,
brand customer deal fashion great interested offering personal premium pride takes within
This is positioned as a premium brand within Wal-Mart, ... We have a customer that is very interested in fashion and takes a great deal of pride in their personal style, and we haven't really had an offering for them.
bottom check line ordering people shipped wine
The bottom line is that if people are ordering the wine and having it shipped home, who is going to check for an ID?
dvd missing piece players selling service simply
The way we see it, the DVD rental service was simply the missing piece for our customers, ... We were already selling DVDs, DVD players and recorders.
across although appreciate becoming broad campaign constantly customers improves line needs objective quality range relevant shop strategy value variety wide
This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.
broad campaign customers enjoying expect familiar family focus forward holidays home looking objective overall range relevant resonate shop themselves
This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year.
active adopting approach customer female meeting opening selective understanding
With the opening of this store, Wal-Mart is adopting an active approach to understanding and meeting customer needs, particularly those of the selective female shopper.
across appeals customers fashion relevant store strategy
This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories.
additional allow almost baker began entertainment expand family forward holiday line members offers opportunity product products project provide recent season shopping software stop table taylor trip website year
This project has been on the table for almost a year and during our recent trip to VSDA (Video Software Dealers Association) show we began finalizing our supplier. Baker & Taylor offers us the opportunity to expand our product line to our members and non-members alike, and will allow us to provide a one stop shopping for all of the family entertainment needs. We look forward to availability of the additional products on our website before the upcoming holiday season begins.
amazon asset building competition customer early expanding great looking online reach shopping store
We're always looking at what the competition is doing, ... But do we want to become like Amazon? No. Amazon is an online shopping mall. It benefited from building a great asset early in the game. We're about store integration and expanding the customer reach to Wal-Mart stores.
five grow literally province section
We have but the one drug section for the province of Manitoba, and there literally could be a grow op every five miles.
consistency creating customers efforts ensure experience great marketing message products provides relevant responsibility services shopping showcase single source whatever
By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message.