John Fleming
John Fleming
broader customers helpful range relevant services
We're championing a broader range of customers with more relevant products, more relevant services and a more compelling, helpful in-store experience.
relevant trying
We're not trying to be Target, we're trying to be Wal-Mart but more relevant to our customer.
across although appreciate becoming broad campaign constantly customers improves line needs objective quality range relevant shop strategy value variety wide
This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.
broad campaign customers enjoying expect familiar family focus forward holidays home looking objective overall range relevant resonate shop themselves
This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year.
across appeals customers fashion relevant store strategy
This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories.
consistency creating customers efforts ensure experience great marketing message products provides relevant responsibility services shopping showcase single source whatever
By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message.
ignore life threat
I think we would ignore them as a threat at our peril. It isn't going to make life any easier.
fill gap metro step strategy
Metro 7 is an important step in the strategy to fill the gap in our customers' needs.
aspect companies negative positive sure together trying
We'll be trying to make sure if the two companies do get together that there is a positive not a negative aspect on prices.
active change consider fully function ideas innovation laboratory range resonates store testing
This store will function as an active laboratory for testing a range of new ideas and merchandise in a fully operational setting. If something doesn't work, we will change it and try something else. And when an innovation resonates with our customers, we will consider introducing it in other stores.
business california knocked leeway york
If a business in California had a supplier in New York that was knocked out, they could say they were affected. There was a lot of leeway on purpose.
change consider innovation resonates
If something doesn't work, we will change it and try something else. And when an innovation resonates with our customers, we will consider introducing it in other stores.
hours percent scale spring university
We scale our hours back during spring break. The university is usually about 60 percent of our business.
asked biggest brand building challenge opportunity single
We've been asked what our single biggest challenge is. I said our single biggest opportunity is building brand awareness,