John Fontanella
John Fontanella
alone attention create crucial increased issues physical solving steps toward
Increased attention to infrastructure middleware and applications and analytics are crucial steps toward increased RFID adoption. Just solving the physical issues alone will not create the RFID tipping point.
advantage challenge date
The challenge is that there are no applications to date to take advantage of that information.
display floor leave point shelves stocking whether
If you leave it up to the person stocking the shelves at 2 a.m., at some point these stockers just give up and say they can't find the promotional displays. RFID can tell me where a display is, and whether a display has been put on the floor at all.
balanced benefit company cost given giving makers market marketing oversight several view
Several market makers have given oversight responsibilities to their marketing organizations. That way the cost and benefit will be recognized, giving the company a balanced view of progress.
collect data decisions people relay supply technology
No other technology can collect and relay such sophisticated data to people making decisions in the supply chain.
point question
The tipping point is not a question of if, but when.