John Fontanella
John Fontanella
balanced benefit company cost given giving makers market marketing oversight several view
Several market makers have given oversight responsibilities to their marketing organizations. That way the cost and benefit will be recognized, giving the company a balanced view of progress.
display floor leave point shelves stocking whether
If you leave it up to the person stocking the shelves at 2 a.m., at some point these stockers just give up and say they can't find the promotional displays. RFID can tell me where a display is, and whether a display has been put on the floor at all.
advantage challenge date
The challenge is that there are no applications to date to take advantage of that information.