John Lazarchic
John Lazarchic
bash concerns deal forum negative people wondered
One of our big concerns was negative reviews. We thought people would use this as a forum to bash items, and we wondered how we'd deal with vendors.
conversion hard items pet pick target
Historically, we know that if we just pick top-selling items and e-mail them to people, conversion isn't that great. It's very hard to target in the pet space. You have to know a lot about that consumer.
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And, if it holds true as the number of reviews expand, that becomes more valuable.
asking contact forum using
They're just asking questions, using it as a forum to contact us.
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We were skeptical about whether an established brand like PETCO would see any conversion lift from HACKER SAFE but were amazed that it delivered such a strong increase in our conversion rate. HACKER SAFE has proven to be a very worthwhile investment for our online business.
avoided huge human
We've always avoided it because of the huge human workload.