John Lazarchic
John Lazarchic
conversion hard items pet pick target
Historically, we know that if we just pick top-selling items and e-mail them to people, conversion isn't that great. It's very hard to target in the pet space. You have to know a lot about that consumer.
amazed brand conversion delivered hacker increase investment lift online proven safe skeptical strong whether worthwhile
We were skeptical about whether an established brand like PETCO would see any conversion lift from HACKER SAFE but were amazed that it delivered such a strong increase in our conversion rate. HACKER SAFE has proven to be a very worthwhile investment for our online business.
avoided huge human
We've always avoided it because of the huge human workload.